Bertuzzi Distribution (Pty) Ltd started trading in South Africa in 2010 after being granted distribution rights for the Fruit of the Loom Imprint clothing range.
At the same time, Fruit of the Loom, owner of the Russell Brands company in America, approached Bertuzzi owner Heinrich Reynecke about the potential distribution of the high quality clothing brand. A deal was concluded to sell Russell Europe in South Africa.
Bertuzzi’ s decision to be a stock-based company was based on the following factors:
- To stabilise prices in the face of fluctuating exchange rates and the absence of a global pricing system.
In 2015, Bertuzzi Distribution was awarded the authorised distribution rights for the Gildan range for Southern Africa. Bertuzzi opted for a modest range of Polo’s and ring-spun cotton T-Shirts and is now looking to grow the brand generically.
Bertuzzi is the sole distributor in Southern Africa for Fruit of the Loom, Gildan and Russell Europe.